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Start kids
as investors.

Invest in kids’ futures with commission-free custodial accounts for anyone under-18.

Start kids as investors

Invest in kids’ futures with commission-free custodial accounts for anyone under-18.

Start with just $5

Start investing
Build kids their path to become investors

Build kids their path to become investors.

Make kids dreams possible via custodial accounts and simple, intelligent investing.

Set goals to achieve future wants and needs.

Anything is possible via smart goal investing to achieve whatever they deserve the most in their lives.

Set goals to achieve future wants and needs
Create a portfolio so you can learn together

Create a portfolio so you can learn together.

Creating kids a portfolio is easy and is designed to be educational. Learn together helping them understand the world through investing.

We believe in a better future.

“We want kids to succeed, that’s why we built Loved, because investing unlocks the world.” - David Hannes - CEO + Founder

Security

Security first

Your data is encrypted and privacy respected.

Investing

Free investing

Loved accounts are free and you can invest with just $5.

Giving Back

Giving Back

We will help amplify kids’ voices and inspire their social movements.