Investing for you and your loved ones.
Grow your family’s future by investing and learning together.
Loved believes in commission-free!
Loved believes in commission-free!
No trade commissions or account minimums because we are here to do our best for the next generation. You can invest as little as $1 at a time and learn the ins and outs of investing without fee headaches.
Your family investing for the future, together.
Accounts for the whole family - Custodial accounts for U18s and individual accounts for adults. Kids get their own login.
Buy stocks and ETFs, and save for goals smartly!
Set up Smart Goals to invest and achieve major costs like college, a first car or home, or retirement. Buy stocks and ETFs fractionally, just $1 at a time.
Receive cash to your account from anyone.
Receive cash into your investments from anyone - or send a little slice of a stock to set someone else up for the future!
Build your family’s financial maturity.
Set up Smart Goals to invest and achieve major costs like college, a first car or home, or retirement. Buy stocks and ETFs fractionally, just $1 at a time.
Coming soon
Fee-free banking
We are quickly building to become the bank for your whole family.
Make your money work for you by investing today.
You don’t need a lot to get started investing. A little goes along way when you start early.
This calculator is for illustrative purposes only and does not reflect the performance of any specific investment. Forecasts are based on a 5% average annual growth rate.
Returns
$NaN
Invested
$31,200
Building your future is now delightfully easy for you and your loved ones.
Our free iOS and Android apps help you to stay on top of your money. Get started in a few minutes with just $1.
Start progressing your family’s future!
Not ready yet?
Get answers to your questions instead! We are always here to give you some money love.
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This website is operated by Elevated Principles Inc. (“Loved”), a Registered Investment Advisor with the SEC. Brokerage services are provided to Loved by Apex Clearing Corporation. Loved has a legal duty to act in the interests of its clients. Individuals should consider their own investment objectives and the Loved fees. Loved utilizes brokerage services provided by Apex Clearing Corporation, a member of FINRA & SIPC. Check the background of Apex Clearing Corporation on FINRA’s BrokerCheck. Investments always hold inherent risk and past investment performance does not guarantee future performance. Understand any historical and expected returns, and projections, are hypothetical and may not reflect actual performance. SIPC only protects against the loss of securities or cash, not the loss in value of securities.
Loved is a registered trademark of Elevated Principles Inc. Other product and company names mentioned do not represent affiliation or endorsement by them. They may represent trademarks™ or registered® trademarks of their respective holders.
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