Kidvesting has arrived

Kidvesting has arrived

Start your child’s personalized investment portfolio to unlock potential with wealth and education.

Be the first to get Loved.

Be the first to get Loved.

What is Loved?

Loved is for parents who want to build their kids an investment portfolio that they’ll learn to understand, shaping their life and growing their future.

Start young

  • Their first investment in less than 2 minutes with as little as $5.
  • Custodial accounts means the adult holds control.

Learn together

  • Understand investing as we guide you and your kids.
  • Grow potential by learning how the world works and how money is made.

Unlock opportunity

  • Make investments in the industries, companies and people they love and aspire to.
  • Compound their growth to get them ahead for college, a first car, or even starting a business.

Help kids follow their dreams.

No matter what your kid is into, Loved has investments to build and shape that future. Check out some of our most popular investment options.

Kids come first.

  • Low fees - Loved accounts are just $1 a month. If your balance is over $5,000, it drops to 0.25% a year.
  • Brighter futures - Backed by the philosophy that children are the future, we’re here to help you give your kid a head start.
  • Brighter futures - We believe in the power of the young generation to change the world through social movement, and Loved is a platform that can help fuel that change.

Safety and security.

  • Always encrypted - High tech data encryption comes standard with a Loved account.
  • Privacy respected - Your family’s privacy is our main concern. You can read our full privacy policy here.
  • Bigger voices Loved, it’s broker dealer and custodian are regulated by the SEC, Securities in your account are insured up to $500,000. For details, please see

Treat them to their dreams.

Get early access to Loved.

Got questions?
We’ve got the answers.

What is Loved all about?

Loved is an app to start investing for and with the kids in your life. We’re an SEC registered investment advisor so you can invest directly within our app alongside your children. Investments can be made towards things you want in their lives, or directly into investments that we help teach your kids about.

How do I create an account for my kid?

You can start investing for your kids in just two minutes with as little as $5. First download the app, complete your investor profile, connect your bank account, and then create custodial investment accounts and make investments for all the kids you want!

What is a custodial account?

A custodial account is a type of investment account used especially for non-adults. Investments and cash are controlled by an adult known as the custodian, on behalf of the child, until they reach legal age (18 or 21 depending on the particular state). At Loved we use UTMA accounts providing flexibility of how you want to invest.

Is there a tax advantage to investing with Loved?

Yes! The first $1,050 of income in Custodial accounts are tax-free and then the second $1,050 is taxed at the child’s preferred tax rate. Income above $2,100 is taxed at their parent's rate.

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