Start kids as investors.

You can now start kids on their path to the future with commission free custodial investing for anyone under 18.

Start with just $5.

Build kids their path to become investors.

Make kids dreams possible via custodial accounts and simple, intelligent investing.

Set goals to achieve future wants and needs.

Anything is possible via smart goal investing to achieve whatever they deserve the most in their lives.

Create a portfolio so you can learn together.

Creating kids a portfolio is easy and is designed to be educational. Learn together helping them understand the world through investing.

We believe in a better future.

“We want kids to succeed, that’s why we built Loved, because investing unlocks the world.” - David Hannes - CEO + Founder

Security first

Your data is encrypted and privacy respected.

Free investing

Loved accounts are free and you can invest with just $5.

Giving Back

We will help amplify kids’ voices and inspire their social movements.

Join our email list for updates.


Some of our most frequently asked questions.

Can I invest for grandkids, nieces or nephews, or friends' kids?

You don't need to have kids to invest for kids with Loved. Loved is a great way to show that you care about a child's future, whether your own kids or of others. You'll just need their name, date of birth and social security number to create their account. The account will be held in your control until they reach adulthood. If you don't have their social security number, we've made it really easy for you to get it from a parent, to help kids get started even more easily.

What am I investing in?

With Loved you can invest on behalf of a child. You can invest automatically towards a goal you have in mind for their future, and then you can start building a portfolio of different companies and ETF, theme based investments. The best part is you can set the investments to repeat, to make the most of the time they have before becoming adults. Setting up just $5 per week can make a huge difference by the time they are 18 or older. Building kids a portfolio allows you to invest into industries, investment themes and into the companies behind successful entrepreneurs, that your kids believe in and want to know more about. Achieving goals makes it really easy to set aside money they can make the most of in the future. It could be a first car, college fund, money for a rainy day. In this scenario, money will be invested into a diversified portfolio to achieve that goal. Best of all with no brokerage fees and fractional investing, you can invest as little as $5 at a time.

What's the minimum I can invest?

Loved makes investing for your kids accessible. To get started, all you need is $5 for an initial investment. To get the best results, set your investments up to repeat because when you invest often, growth compounds and opportunities unlock. You can repeat investments weekly, 2-weekly or monthly.

What is a Custodial UTMA account?

Loved create UTMA accounts for each child enrolled with Loved. A UTMA (Uniform Transfer to Minors Act in full) account is great because it can be setup very easily, it's simple and flexible in terms of how it can be invested and how you want to use the money in the account towards your child. The adult has control of the account although it must only be used for the child's benefit. At age 18 or 21, depending on the state, your kid can legally access it should they request it.

Is Loved regulated?

Yes, Loved is a Registered Investment Advisor with the Securities Exchange Commission (SEC). We have a legal fiduciary responsibility to always act in your best interests.